JEFF ECHOLS
Managing Principal, A/E/C
Revenue Path Group 

Jeff has the unique ability to drill to the heart of an organization’s purpose and use that fire to forge messaging that not only wins more work but guides the entire organization. In times of velocity and uncertainty, Jeff’s unique experience earned over more than two decades in the architecture industry is a calming force that helps leaders understand how to win in today’s highly competitive arena by activating their prospects to make better and faster decisions.

RPG integrates the latest applications in brain science with their proprietary persuasion-­based messaging model and creative solutions to help organizations leverage their Convincing Advantages™ to drive superior results.

Jeff has shared his humorous and lively speaking style in venues ranging from conference rooms and council chambers to regional and even national convention stages; he even had the opportunity to speak at an IndyCar factory.

His speaking clients have included the American Institute of Architects (AIA), Construction Specifications Institute (CSI), and Society for Marketing Professional Services (SMPS).

Thursday, Oct. 4                       
Session 1 | 1:00 – 2:00 pm

Commodity Is as Commodity Does
1 LU

During Jeff’’s session you will learn why architects struggle to remain relevant in some clients’s eyes and feel more and more commoditized. You will learn proven tactics, strategies and approaches to high-­impact, communication that lead to more “yesses.” Learn to keep the clients you have and attract the ones you want.

Learning Objectives:
1. Participants will be able to explain how the brain processes information and why some pitches resonate with their clients while some do not.
2. Participants will be able to develop three compelling reasons when their prospects ask “Why you?”
3. Participants will be able to analyze past presentations and talking points and revamp them to be more resonate and persuasive.
4. Participants will be able to explain how the speed of pitching and deal making affects their overall success.